A large retail chain has been counting their customers for many years, while using their own inside reporting system to communicate reports to their managers. There has been no measurable impact on sales performance.
The retail chain accepted to implement our Vision II traffic counting system, our analytical software, and our strategy, in order to maximize sales performance on traffic. We started using the traffic information to establish the actual sales performance. We presented our analysis and recommendations to be implemented with a sales objective of +15% in performance on traffic, established at $700.00 per 100 customers. We set an 8 week timeframe to achieve this objective. After receiving executive approval, we met with their district managers and explained the specific periods where concrete actions would have to be taken to achieve the performance on traffic objectives.
The 8 weeks program implementation started in June and ended in August.