RETAIL TRACKING SOLUTIONS
CASE STUDY

SALES PERFORMANCE CHALLENGES

A large retail chain has been counting their customers for many years, while using their own inside reporting system to communicate reports to their managers. There has been no measurable impact on sales performance.

SOLUTIONS TO MAXIMIZE PERFORMANCE ON TRAFFIC

The retail chain accepted to implement our Vision II traffic counting system, our analytical software, and our strategy, in order to maximize sales performance on traffic. We started using the traffic information to establish the actual sales performance. We presented our analysis and recommendations to be implemented with a sales objective of +15% in performance on traffic, established at $700.00 per 100 customers. We set an 8 week timeframe to achieve this objective. After receiving executive approval, we met with their district managers and explained the specific periods where concrete actions would have to be taken to achieve the performance on traffic objectives.

RESULTS SHOW ADDITIONAL SALES REVENUE

The 8 weeks program implementation started in June and ended in August.

• The graph shows the average results per store for the period recorded.
  
  
• The first 2 weeks show adjustments of the actions to be implemented.
  
  
• The 6 weeks after implementation show an average sales performance on traffic of $707.50 translating to a weekly average of $ 2,044.25 in additional sales revenue per store.
  
  
• The following steps will be to stabilize the performance and then to set new sales performance objectives. After stabilization of the weekly sales performance on traffic at $700.00, new performance goals will be set. We have already discussed and agreed on the next performance on traffic objective, to be set at $ 1,000.00 per 100 customers.