Advanced People Counting Sensors & Technology

Published on June 3, 2025

In today’s retail environment, data has become the most powerful engine of growth. Point-of-sale transactions remain the final indicator, but they only tell part of the story. To truly understand performance, retailers must analyze foot traffic, visitor demographics, and how customers move and interact within the store. This is where Axper’s advanced People counter technology, combining intelligent 3D sensors and artificial intelligence (AI), transforms simple counting into actionable strategic insights.

These next-generation systems offer far more than attendance numbers. They provide customer behavior analysis, advanced segmentation, and behavior analytics that help retailers optimize resources, improve the shopping experience, and ultimately increase conversion rates.

From Counting to Behavior Analytics

Traditional people counting methods, such as infrared beams or 2D cameras, were limited. They could detect a passage but without context. Today, Axper’s advanced People counters use 3D vision combined with AI to precisely model the store space and identify detailed customer profiles.

These systems can:

• Distinguish adults from children, focusing only on true potential buyers.
• Recognize men and women, as well as age groups, to provide clear demographic insights.
• Identify couples and groups shopping together, improving the accuracy of performance ratios such as conversion rate or sales per visitor.
• Differentiate employees from customers, ensuring staff movements don’t skew statistics.

This precision allows retailers to go far beyond raw numbers, offering true customer behavior analysis and a detailed understanding of the path to purchase.

Understanding the Path to Purchase

One of the major advantages of Axper’s technology is its ability to analyze the path to purchase in detail. Rather than simply knowing how many people entered and exited, retailers gain a clear picture of how customers behave inside the store.

Capture Rate at the Entrance

How many passersby decide to come in? The capture rate measures the attractiveness of a storefront, promotion, or location. It is a key indicator for evaluating the effectiveness of external marketing.

Bounce Rate

Some visitors walk in but leave right away. The bounce rate reveals the store’s ability to retain attention and turn interest into an actual shopping experience.

Heat Maps and Hot/Cold Zones

Axper’s systems generate heat maps that highlight the most frequented and least visited areas. By tracking foot traffic patterns, managers can optimize layouts, reposition displays, and test new merchandising strategies.

Time Spent in Each Section

The presence sensors also measure stops and the time spent in specific areas. This data guides product placement and promotional adjustments.

Measuring Customer & Staff Interactions

Another unique advantage of Axper’s solutions is their ability to analyze interactions between customers and staff. This data shows how service impacts the purchase process.

• Are customers approached at the right time?
• Do interactions with staff increase conversion rates?
• How many visitors leave without contact?

This behavior analytics enables retailers to adapt employee training, better allocate resources, and ensure that every interaction adds value to the path to purchase.

Turning Data into Strategy

The true strength of advanced People counters lies in their ability to turn raw data into strategic decisions. By combining foot traffic data with sales data, retailers gain a complete dashboard.

They can then:

• Optimize staffing, by adapting schedules to real traffic.
• Measure marketing impact, distinguishing sales increases from traffic increases.
• Improve store layout, identifying weak points and high-potential areas.
• Maximize conversion, by transforming more visitors into buyers through targeted adjustments.

In short, these tools transform every data point into actionable intelligence and growth potential.

Why Axper’s Technology Stands Out

What sets Axper apart is not only the quality of its intelligent 3D sensors with AI, but also its expertise built over more than 4 decades. As the inventor of the first electronic people counter in 1976, Axper has evolved continuously, from manual counting to artificial intelligence.

Beyond technology, Axper positions itself as a strategic partner. The company supports its clients throughout the process: from needs assessment to solution implementation, and most importantly, in the analysis and interpretation of data, transforming numbers into powerful levers for performance and competitiveness.