In-store analytics and retail people counting technology

Optimize your sales performance

The automatic customer counting system helps businesses better evaluate their potential for additional sales and develop customer service and marketing strategies in order to maximize their sales performance and profits. The customer traffic data allows in-depth analysis of the customers’ shopping and purchasing habits and accurately determine the sales performance obtained during periods of high or low traffic within each company’s store.

Customer tracking system allows effective and relevant management of strategies implemented daily. By cumulating store traffic data, analysis of the various types of traffic and customers’ purchasing behaviours become feasible over different periods of the year or during certain events or promotional activities.

Traffic information and detailed knowledge of traffic fluctuations for all periods enable businesses to offer better customer service. People counting and data analysis on customers’ buying behaviors optimize the organisation of staff’s working hours. This reliable data contributes to a better control of wage costs and staff productivity. It is therefore reasonable to believe that an adequate number of salespeople in store at appropriate times contribute to additional sales. Therefore more sales transactions and a better control of wage costs will increase the company’s profitability.

Using people counter is a common practice in the retail industry. Many business leaders recommend using in-store traffic information to improve performance on company’s traffic, to better control the impact of any promotional activities on customers’ buying decision as well as to develop programs for improving sales staff productivity. By doing so, the results will be an improvement in the conversion rates and consequently on company’s sales and profits.

Customers’ behavioural analysis represents a broad range of benefits and opportunities to help you stand out from competition. The use of these information technologies notably enables:

• assessing the time spent in store
• assessing the customer’s preferences
• assessing the specific path of a customer in store
• Improve customer service
• being aware of the store’s \"heat zones\"
• improving product placement
• supervising the waiting time at the service counter, checkout and waiting line.

Customer’s behavioural analysis is without a doubt a key element to refine your customer service and customer’s approach techniques. Adapting marketing strategies with this new customer’s intelligence allows better customer targeting and hence, better loyalty.