Corporate News
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Why a people counter is essential
In a store, a shopping mall, or a public building, understanding visitor flow, often referred to as foot traffic, is at the heart of performance. Knowing how many people enter, exit, and circulate within a space, and at what time, not only makes it possible to evaluate occupancy but also to better anticipate resource needs,…
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People Counting: A Strategic Lever for Retail
In retail, understanding visitor behavior has become just as essential as tracking sales at the checkout. For a long time, retailers relied solely on transaction data to evaluate store performance. However, these figures do not tell the whole story. They reveal what was sold but do not indicate how many opportunities were missed. This is…
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How to Count People Effectively From Clickers to Smart Sensors
Axper: Pioneer in People Counting and Leader in Technological Innovation In 1976, long before data became the driving force of retail, the founder of Axper had a visionary idea: to automate customer counting. At that time, this task was still carried out manually by employees using simple clickers. These approximate counts were used to measure…
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Change for more profits: Increase margin vs. improve performance on traffic
May is the month where retailers are entering into that period of discounted prices. Although all retailers dream of selling 100% of their inventory at 100% retail price, we all know this is a fantasy.
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The Power of the «Performance on Traffic»
Considérant qu’il est de plus en plus coûteux d’attirer les clients à visiter et à acheter dans les magasins et que les prévisions économiques pour les prochaines années nous amènent à être plus prudents dans la planification de la croissance des ventes, les détaillants doivent travailler de plus en plus fort pour générer davantage de…
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Maximize sales, staff productivity and customer service
Results, from a recent survey conducted by Axper in North America, show that 82% of retailers, using traffic data to improve staff scheduling for better service and profit, are using the total staff hours, including non-selling hours, to determine their service ratio