Retail
The Effectiveness of 3D Cameras for Traffic Counting
In this case study, a retailer with over 500 stores sought to improve its traffic counting and retail analytics capabilities. Initially, they considered using their existing security cameras for traffic counting but found them lacking in accuracy. They conducted a comparative analysis between their legacy security cameras and dedicated 3D cameras from Axper. The results showed a significant increase in accuracy with Axper's 3D cameras, leading to better-informed staffing decisions, improved customer service, and increased sales opportunities. The retailer subsequently deployed Axper's 3D cameras across its entire network, resulting in enhanced data quality, increased uptime, and greater confidence in using analytics for store management decisions.
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